Unlike “being on your game,” being on social media doesn’t mean you’re doing it well, or even actually doing it. So, what do we mean by doing it? Well, social media is a marketing tool. And using a tool correctly is just as important as using the “right” tool for the job to achieve the desired results.
That said, to market your business on Instagram, Facebook, Pinterest, etc., you need to do more than be on social media. Simply creating accounts won’t secure followers, let alone customers. You need to be on social media promoting your business with well-written, catchy copy, and impactful visuals to grab people’s attention and, subsequently, engage with them.
And being the marketing mavens that we are, we’re offering you a trio of tips to help you more effectively use social media:
- Be Wise AND Witty . When writing a caption, the lead-in (a.k.a. intro.) should be enticing and catchy, without overshadowing the main message. If you have to explain a joke, then it’s not that funny. Similarly, if the core of your message is lost in the anecdote, then you missed the mark and the opportunity to engage followers and customers.
- Be Clear AND Clever. If you’re post is going to engage anyone, then the message about what you are sharing, suggesting or selling needs to be direct. At times, clever word-play can complicate a message, so don’t try too hard. Keep the lead-in brief and the overall communication concise.
- BE Informative AND Interesting . If your posts don’t educate your customers about your brand, services, expertise and/or products/projects, and offer value in a bite-size, eye-catching fashion, then people are likely to scroll past your message and not “click more.”
Finally, know what you don’t know and be okay with seeking professional marketing support. Being on social media in a worthwhile way can be more time- consuming and challenging than your independent business can consistently, effectively manage— helpful tips or not! For most owners, it’s more valuable to focus expertise and energy on what they do best, which is running their businesses. Delegate what you don’t specialize in to someone who does. You wouldn’t enlist a landscaper to remodel your kitchen.
And as a small, independent marketing agency, Fleurish Ink certainly appreciates that only so many hats can be worn simultaneously… and of those, only a few of them can be worn well!